Territorial Promotion of Sochi 2014
As the only partner of Joint Informational Center (Presidential Administration of the Russian Federation, the Russian National Olympic Committee, Ria Novosti and Olympstroy), our company made the promotion of the area Sochi 2014 in Italy and with this we mean the only promotion done outside of Russia by means of Photo Festivals, which were attended by over 2 million viewers. These Photo Festivals have been cited in over 200 newspapers worldwide.
These Photo Festivals took place in the Dolomites of South Tyrol, in Bozen at the central railway station, in Corvara at the ski lift station of Col Alt and in Brunico at the Municipio square. The success was huge and Bernhard Kiem was invited to the All-Russian Forum for Journalism in November 2013 to talk to 250 Russian sport journalists of these exhibitions and about the link between the Dolomites and Sochi 2014.
Our company has been supporting for years Italian companies, which currently provide thousands of freight trucks in Russia on a daily basis and with great satisfaction of Italian food manufacturers. They have no difficulty in cashing in since loans are insured by credit insurance companies , or customers pay in advance.
Certainly the early preparation is long and difficult (e.g. certifications, documentation, language difficulties, etc. ). But so far none of our customers withdrew from the Russian market. On the contrary. Sales are increasing every year. This can also be detected in official export statistics.
Our company has contracts with supermarket chains in Russia and in Ukraine, for whom we select products and we support Italian companies during the difficult relationship with the Russian client.
Products of main interest in Russia are pasta, olive oil, wine, mascarpone, yoghurt, Parmigiano cheese, salumi, mineral water, apples, oranges, mandarins, clementines, etc..